Designer in Focus: A Doctor-turned-Jewellery Designer Preeti Jain

Preeti Jain is the founder and creator of the brand ‘Jewels by Preeti’. The Delhi based jewelry designer was a part of the recently concluded IIJW 2012. Besides being a designer, she’s also a qualified MBBS doctor and has a fellowship in Dermatology from Singapore.


She has a quite an interesting story behind her foray into the jewelry designing industry, it wasn’t as it might look and it started with the ring she designed for her mother. That ring was inscribed with ‘Jewels by Preeti’, and her mother not only loved the ring but her recognition of Preeti’s exceptional talent became her first step into this field. Therefore, it isn’t wrong to quote Preeti Jain’s thoughts about her unexpected career in the Jewellery designing. She said that while only practice makes you perfect, you do need a passion that would persuade you.

When Preeti came into this profession, she had to make a tough decision, since she was leaving the security of a well settled careerline for the risks of this upcoming field in the Indian fashion scene. However, she decided to choose her passion over the profession by getting a degree from ‘The International Gemmology institute’. Earlier she used to design for family and the friends; however, while designing the jewelry for a friend’s wedding, she saw her reaction to her work. This made her decide to take up jewelry designing as a full time career.

The road has been full of challenges for her, and there were few times when this career turned quite hectic for her, but the satisfaction of a job well done is what keeps her moving forward. She faced a few hassles in the beginning, but once her private shows are well-received by the people, then she decided to open her own jewelry studio as well in the Vasant Vihar, and has a dedicated client base in Delhi.

Preeti Jain’s collection was a highlight of the IIJW 2012; it showed a blend of contemporary as well as the traditional designs. She focused on the lightweight jewellery for the working women, and also displayed fine piece in Polki as well as the uncut diamonds in 22 and 18 kt. Her designs featured the Meenakari work, and actor Ayushmann Khurana was the show stopped for her. He sported a wonderful Mahraja Brooch with pearl chains.

It is Preeti Jain’s passion that has brought her this far into this field and her commitment to the client plus excellent understanding of the industry is what makes her a perfect idol for someone who wants to follow a road less travelled.

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