LECHAL – World’s first interactive haptic based footwear

“A revolution in wearable technology pioneered by Indian techies”

Krispian Lawrence and Anirudh Sharma, two tinkerers and founders of Ducere Technologies, whose passions to contribute to this world and particularly to their own nation, has resulted into the world’s first interactive haptic footwear, innovated in India and designed for EVERY ONE.

Ducere Technologies announced the launch of the world’s first interactive haptic footwear under their wearable technology brand ‘LECHAL’ (pronounced lay-ch-al, meaning “take me there” in Hindi). The techies envision to deliver ‘The Ultimate User Experience, one crazy product after another’. It aims to offer products that are intuitive and unobtrusive, facilitating every user to evolve to higher lifestyles, reaping the benefits of making technology work for them.Insole Pair

Initially designed to help visually impaired with mobility through unobtrusive means; the duo soon realized that this innovation can be useful for everyone. This thought was further developed to launch stylish footwear with interactive haptic based navigational system guiding the user towards their destination through simple vibrations in the footwear. The footwear that vibrates is the way to go.  

Another well meaning thought behind launching lifestyle tech enabled footwear, was to subsidize the cost of the footwear for the visually impaired. Higher sales of the stylish LECHAL shoes would substantially reduce the cost of footwear meant for the visually impaired, which will have additional non obtrusive technology aids to assist them in navigating their way on their own. 

Some of the unique features of LECHAL is that it offers a Hands free experience – one can give a voice command of direction to the application, user can Tag locations – with landmarks. It also helps you stay Connected with other LECHAL users – where you can share routes as well. 

LECHAL product pack will include a pair of footwear (insoles or shoes), a Charger, an Application which can be downloaded on a smartphone (Android/IOS/Windows compatible). Pre-bookings for LECHAL can be made on www.lechal.com 

Today, Ducere and its brand LECHAL, is recognized globally as an innovative brand in wearable technology, winning several awards & recognitions, including being presented at the world renowned TED conference in 2013. 

Video Link: https://www.youtube.com/watch?v=QCE27-bJRO4\

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Cloudnine checks into the Limca Book of Records 2015

The largest collection of mother-child selfies – during the Mother’s Day carnival, MummaMia 2014

Bengaluru, Monday, 16 March 2015: Today Cloudnine announced that they officially entered into the Limca Book of Records 2015, for the largest collection of Mother and Baby Selfies taken during the mega event MummaMia, organized to celebrate Mother’s day 2014 at Jayamahal Palace, Bengaluru.

Feeling elated, Dr. R. Kishore Kumar, Chairman and Managing Director, Cloudnine said, “At Cloudnine, we feel that pregnancy and parenthood are special blessings, and we endeavour to help parents celebrate this journey in every possible way. Apart from providing stellar clinical care, such initiatives help us spread joy and we are very happy to achieve this milestone.”

With a record set of 251 selfies, where mothers participated with their babies, the event was a hit with Bengaluru people.  Cloudnine organized MummaMia on Mother’s Day 2014, with the tagline – We celebrate you, Mom. It was a grand Mother’s Day Carnival where moms, dads and kids participated in a one of its kind event to celebrate moms in a very special way. A set of fun activities were also prearranged to mark the event, such as games for kids, fun activities for dads and an exclusive ramp show for moms-to-be and each activity was coupled with a super cool prize. There were also grand contests like Rocking with Mom and Talent Hunt.

About Cloudnine:

Cloudnine believes that a child is life’s greatest gift and pregnancy is one of the most magical experiences nature can offer. This gift deserves to be nurtured and cared for, not just at birth, but for the entire duration of your pregnancy. Cloudnine provides you with world-class medical expertise, state-of-the-art facilities, a space filled with love and laughter, and staff dedicated to the holistic well-being of you and your baby.

With over 23,000 deliveries, a high neonatal survival rate of 99.72%, and new centres coming up in Chennai, Mumbai, Pune and Gurgaon, they are looking forward to spreading their vision of facilitating world-class healthcare across the country. 

About Limca Book of Records:

Limca Book of Records is an annual reference book published in India documenting human and natural world records. The world records achieved by humans are further categorized in education, agriculture, medical science, business, sports, nature, adventure, radio, and cinema. Originally published as a promotional item for Limca soft drink brand, the publication has continued under the new ownership of Coca Cola.

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ALDO launches its Spring Summer 2015 collection with Actress Kriti Sanon

_MG_585910th March 2015 Palladium, Mumbai, Filmfare Debut award winner Actress Kriti Sanon launches the  ALDO Spring/Summer 2015 collection at the ALDO store at Palladium.

ALDO continues to play matchmaker by helping customers find their #PERFECTPAIR. Perfection is about knowing who you are, what you want, and what resounds with you.

Celebrate everything that you represent whether you’re having a picturesque Sunday picnic in the park, a relaxing day at the beach or attending a crazy music festival surrounded by friends; everybody is looking for the perfect way to enjoy their summer moments.

For SS15, ALDO believes that no matter who you are, your perfect is out there. ALDO has the best new styles to update your wardrobe, get creative or stay true to your signature look. For the SS15 campaign, ALDO continues its collaboration with photographer Alasdair McLellan. With an eye for honest and authentic moments, Alasdair captures unfiltered personal portraits that exude perfection and a style of their own. The diverse cast embodies individuality: Jasmine Sanders, Paolo Gallardo, Hailey Clauson, Rebeca Marcos, Darius Tralbalza, Jacob Morton and Mona Matsuoka are all unique, and demonstrate that perfection is personal.

This Spring, a girl can’t live on black and white alone. Technicolor dreams come true in boho brights that’ll shine a light on your most vivid style. In fuchsia, silver or bold color block pairs, these flats, kitten heels and pumps promise to pack a punch.

For men ALDO’s core design gets an upgrade for Spring. Innovative concepts and emerging trends in sport inspired styles give ALDO Sport a clean and minimal look.

Actress Kriti Sanon who unveiled the ALDO Spring Summer 2015 collection said 

” ALDO has an interesting collection of accessories and footwear. The styles are comfortable and very trendy. I am happy to be unveiling ALDO’s  Spring Summer 2015 collection” 

The event Food and Beverage was sponsored by Me So Happi, serving unlimited dollops of happiness._MG_5883


Founded in 1972, the ALDO Group is a leading international retailer for fashion footwear and accessories with over 1,800 stores in 87 countries. ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.

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